# Amazon Ads: Keyword Report

## Description

* Each record in this table represents the daily performance at the keyword level.

## Supported Data Sources

* <img src="https://fivetran.com/integrations/amazon_ads/resources/amazon-ads-logo.svg" alt="" data-size="line"> Amazon Ads

## Columns

| Type    | Name            | Description                                                                                                                                                                                                                |
| ------- | --------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| DATE    | date\_day       | The date of the report.                                                                                                                                                                                                    |
| STRING  | account\_name   | Account Name. Not currently populated for sellers.                                                                                                                                                                         |
| STRING  | account\_id     | Identifier for sellers and vendors. Note that this value is not unique and may be the same across marketplaces.                                                                                                            |
| STRING  | country\_code   | The code for a given country.                                                                                                                                                                                              |
| STRING  | profile\_id     | The profile ID associated with your Amazon Ads account. Advertisers who operate in more than one marketplace (for example, Amazon.com, Amazon.co.uk, Amazon.co.jp) will have one profile associated with each marketplace. |
| STRING  | portfolio\_name | The name of the Portfolio.                                                                                                                                                                                                 |
| STRING  | portfolio\_id   | The ID of the Portfolio.                                                                                                                                                                                                   |
| STRING  | campaign\_name  | The name of the Campaign.                                                                                                                                                                                                  |
| STRING  | campaign\_id    | The ID of the Campaign.                                                                                                                                                                                                    |
| STRING  | ad\_group\_name | The name of the AdGroup.                                                                                                                                                                                                   |
| STRING  | ad\_group\_id   | The ID of the AdGroup.                                                                                                                                                                                                     |
| STRING  | keyword\_id     | The ID of the keyword.                                                                                                                                                                                                     |
| STRING  | keyword\_text   | The exact text for the keyword.                                                                                                                                                                                            |
| STRING  | serving\_status | The current serving status of the record.                                                                                                                                                                                  |
| STRING  | state           | The state of the record (enabled, paused, or archived).                                                                                                                                                                    |
| DECIMAL | keyword\_bid    | Bid associated with a keyword or targeting expression.                                                                                                                                                                     |
| STRING  | keyword\_type   | Type of matching for the keyword used in bid. One of: BROAD, PHRASE, or EXACT.                                                                                                                                             |
| STRING  | match\_type     | Type of matching for the keyword used in bid. One of: BROAD, PHRASE, or EXACT.                                                                                                                                             |
| DECIMAL | cost            | Total cost of ad clicks.                                                                                                                                                                                                   |
| INTEGER | clicks          | Total number of ad clicks.                                                                                                                                                                                                 |
| INTEGER | impressions     | Total number of ad impressions.                                                                                                                                                                                            |


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