Amazon Ads: Search Report

Description

• Each record in this table represents the daily performance at the search term level.

Supported Data Sources

• Amazon Ads

Columns

Type	Name	Description
DATE	date_day	The date of the report.
STRING	account_name	Account Name. Not currently populated for sellers.
STRING	account_id	Identifier for sellers and vendors. Note that this value is not unique and may be the same across marketplaces.
STRING	country_code	The code for a given country.
STRING	profile_id	The profile ID associated with your Amazon Ads account. Advertisers who operate in more than one marketplace (for example, Amazon.com, Amazon.co.uk, Amazon.co.jp) will have one profile associated with each marketplace.
STRING	portfolio_name	The name of the Portfolio.
STRING	portfolio_id	The ID of the Portfolio.
STRING	campaign_name	The name of the Campaign.
STRING	campaign_id	The ID of the Campaign.
STRING	ad_group_name	The name of the AdGroup.
STRING	ad_group_id	The ID of the AdGroup.
STRING	keyword_id	The ID of the keyword.
STRING	keyword_text	The exact text for the keyword.
STRING	match_type	Type of matching for the keyword used in bid. One of: BROAD, PHRASE, or EXACT.
STRING	serving_status	The current serving status of the record.
STRING	state	The state of the record (enabled, paused, or archived).
STRING	search_term	The search term used by the customer.
STRING	targeting	A string representation of the expression object used in the targeting clause.
DECIMAL	cost	Total cost of ad clicks.
INTEGER	clicks	Total number of ad clicks.
INTEGER	impressions	Total number of ad impressions.