Apple Search Ads: Search Term Report

Description

• Each record represents the daily ad performance of each search term, only includes records with search term values.

Supported Data Sources

• Apple Search Ads

Columns

Type	Name	Description
STRING	source_relation	The source of the record if the unioning functionality is being used. If not this field will be empty.
DATE	date_day	Date of the report.
INTEGER	organization_id	Organization ID associated with this record.
STRING	organization_name	Organization name associated with this record.
INTEGER	campaign_id	Campaign ID associated with this record.
STRING	campaign_name	Campaign name associated with this record.
INTEGER	ad_group_id	Ad group ID associated with this record.
STRING	ad_group_name	Ad group name associated with this record.
INTEGER	keyword_id
STRING	keyword_text
STRING	search_term_text	Search term text.
STRING	match_type	Controls how ads are matched to user searches; EXACT or BROAD.
STRING	currency	This currency value should match the respective organization's currency value.
INTEGER	taps	Number of taps on organization on given day.
INTEGER	new_downloads	App downloads from new users who have never before installed app of organization in a given day.
INTEGER	redownloads	Number of user downloads where user deletes app and downloads the same app again following a tap on an ad on the App Store, or downloads the same app to an additional device of organization in a given day.
INTEGER	total_downloads	The sum of new_downloads and redownloads.
INTEGER	impressions	The number of impressions of organization in a given day.
INTEGER	spend	The spend on organization in the given day.