Apple Store: Device Report

Description

• Each record represents daily subscription metrics by app_id, source_type and device

Supported Data Sources

• Apple App Store

Columns

Type	Name	Description
DATE	date_day	The date of the report and respective recorded metric(s); follows the format YYYY-MM-DD.
INTEGER	app_id	Application ID.
STRING	app_name	Application Name.
STRING	source_type	A source is counted when a customer follows a link to your App Store product page. There are 8 types of sources: App Store Browse, App Store Search, App Referrers, Web Referrers, App Clips, Unavailable, Institutional Purchases, and Null. Null is the default value for data that does not provide source types, including: crashes, subscription events and subscription summary.More information can be found in the Apple App Store developer docs.
STRING	device	Device type associated with the respective metric(s).
INTEGER	impressions	The number of times your app was viewed in the App Store for more than one second. This includes search results, Featured, Explore, Top Charts and App Product Page views. (Source: BusinessofApps)
INTEGER	impressions_unique_device	The number of unique devices that have viewed your app for more than one second on on the Today, Games, Apps, Featured, Explore, Top Charts, Search tabs of the App Store and App Product Page views. This metric is presumed to be de-duplicated daily as received from the source data, therefore, aggregating over a span of days is better done in the UI.
INTEGER	page_views	The total number of times your App Store product page was clicked and viewed; when a user taps on a link from an app, website or App Clip card that brings them to your App Store product page, the immediate product page_view is attributed to the referring app, website, or App Clip. (Sources: Apple, BusinessofApps)
INTEGER	page_views_unique_device	The number of unique devices that have viewed your App Store product page; this metric is presumed to be de-duplicated daily as received from the source data, therefore, aggregating over a span of days is better done in the UI.
INTEGER	crashes	The number of recorded crashes experienced (User Opt-In only); a value of 0 indicates there were 0 crash reports or no value from the source report that day.
INTEGER	first_time_downloads	The number of first time downloads for your app; credit is attributed to the referring app, website, or App Clip of the first time download.
INTEGER	redownloads	The count of redownloads where a redownload occurs when a user who previously downloaded your app adds it to their device again (User Opt-In only); credit is attributed to the source recorded when a user tapped to download/launch your app for the first time. A value of 0 indicates there were 0 redownloads or no value from the source report that day.
INTEGER	total_downloads	Total Downloads is the sum of Redownloads and First Time Downloads.
INTEGER	active_devices	The count of active_device is the count of devices that ran the app at least one time and for at least two seconds on a given day (User Opt-In only); this metric is presumed to be de-duplicated daily as received from the source data, therefore, aggregating over a span of days is better done in the UI. A value of 0 indicates there were 0 active devices or no value from the source report that day.
INTEGER	active_devices_last_30_days	The count of active_devices_last_30_days is the count of devices that ran the app at least one time and for at least two seconds on the date_day of the report minus 30 days (User Opt-In only); this metric is presumed to be de-duplicated daily as received from the source data, therefore, aggregating over a span of days is better done in the UI. A value of 0 indicates there were 0 active devices last 30 days or no value from the source report that day.
INTEGER	deletions	A deletion occurs when a user removes your app from their device (User Opt-In only). Data from resetting or erasing a device’s content and settings is not included. A value of 0 indicates there were 0 deletions or no value from the source report that day.
INTEGER	installations	An installation event is when the user opens the App after they've downloaded it (User Opt-In only). If the App was downloaded but not opened or opened offline, this will not count; if the user opts out of sending data back to Apple, there will also be no data here. A value of 0 indicates there were 0 installations or no value from the source report that day.
INTEGER	sessions	Sessions is the count of the number of times the app has been used for at least two seconds (User Opt-In only). If the app is in the background and is later used again, that counts as another session. A value of 0 indicates there were 0 sessions or no value from the source report that day.