# Facebook Ads: Url Report

## Description

* Each record represents the daily performance of a Facebook ad at the URL level.

## Supported Data Sources

* <img src="https://fivetran.com/integrations/facebook/resources/facebook.svg" alt="" data-size="line"> Facebook Ads

## Columns

| Type    | Name             | Description                                                                                            |
| ------- | ---------------- | ------------------------------------------------------------------------------------------------------ |
| STRING  | source\_relation | The source of the record if the unioning functionality is being used. If not this field will be empty. |
| DATE    | date\_day        | The date of the performance.                                                                           |
| INTEGER | account\_id      | The ID of the related account.                                                                         |
| STRING  | account\_name    | The name of the related account.                                                                       |
| INTEGER | campaign\_id     | The ID of the related campaign.                                                                        |
| STRING  | campaign\_name   | The name of the related campaign.                                                                      |
| INTEGER | ad\_set\_id      | The ID of the related ad set.                                                                          |
| STRING  | ad\_set\_name    | The name of the related ad set.                                                                        |
| INTEGER | ad\_id           | The ID of the related ad.                                                                              |
| STRING  | ad\_name         | The name of the related ad.                                                                            |
| INTEGER | creative\_id     | The ID of the related creative.                                                                        |
| STRING  | creative\_name   | The name of the related creative.                                                                      |
| STRING  | base\_url        | The base URL of the ad, extracted from the page\_link and template\_page\_link.                        |
| STRING  | url\_host        | The URL host of the ad, extracted from the page\_link and template\_page\_link.                        |
| STRING  | url\_path        | The URL path of the ad, extracted from the page\_link and template\_page\_link.                        |
| STRING  | utm\_source      | The utm\_source parameter of the ad, extracted from the page\_link and template\_page\_link.           |
| STRING  | utm\_medium      | The utm\_medium parameter of the ad, extracted from the page\_link and template\_page\_link.           |
| STRING  | utm\_campaign    | The utm\_campaign parameter of the ad, extracted from the page\_link and template\_page\_link.         |
| STRING  | utm\_content     | The utm\_content parameter of the ad, extracted from the page\_link and template\_page\_link.          |
| STRING  | utm\_term        | The utm\_term parameter of the ad, extracted from the page\_link and template\_page\_link.             |
| INTEGER | clicks           | The number of clicks the ad had on the given day.                                                      |
| INTEGER | impressions      | The number of impressions the ad had on the given day.                                                 |
| DECIMAL | spend            | The spend on the ad in the given day.                                                                  |


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