# Google Ads: Keyword Report

## Description

* Each record in this table represents the daily performance at the ad group level for keywords.

## Supported Data Sources

* <img src="https://fivetran.com/integrations/google_ads/resources/google-ads.svg" alt="" data-size="line"> Google Ads

## Columns

| Type | Name                 | Description                                                                                            |
| ---- | -------------------- | ------------------------------------------------------------------------------------------------------ |
|      | date\_day            | The date being reported on.                                                                            |
|      | account\_name        | The descriptive name of the Customer account.                                                          |
|      | account\_id          | The Customer ID.                                                                                       |
|      | currency\_code       | The currency which the account uses.                                                                   |
|      | campaign\_name       | The name of the Campaign.                                                                              |
|      | campaign\_id         | The ID of the Campaign.                                                                                |
|      | ad\_group\_name      | The name of the AdGroup.                                                                               |
|      | ad\_group\_id        | The ID of the AdGroup.                                                                                 |
|      | criterion\_id        | The unique identifier of the criterion being served.                                                   |
|      | type                 | The type of keyword ad being served.                                                                   |
|      | status               | The status of the keyword ads.                                                                         |
|      | keyword\_match\_type | The match type criteria used for the keyword ads.                                                      |
|      | keyword\_text        | The specific keyword text that is used.                                                                |
|      | spend                | The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. |
|      | clicks               | The number of clicks.                                                                                  |
|      | impressions          | Count of how often your ad has appeared on a search results page or website on the Google Network.     |


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