Google Ads: Keyword Report

Description

• Each record in this table represents the daily performance at the ad group level for keywords.

Supported Data Sources

• Google Ads

Columns

Type	Name	Description
	date_day	The date being reported on.
	account_name	The descriptive name of the Customer account.
	account_id	The Customer ID.
	currency_code	The currency which the account uses.
	campaign_name	The name of the Campaign.
	campaign_id	The ID of the Campaign.
	ad_group_name	The name of the AdGroup.
	ad_group_id	The ID of the AdGroup.
	criterion_id	The unique identifier of the criterion being served.
	type	The type of keyword ad being served.
	status	The status of the keyword ads.
	keyword_match_type	The match type criteria used for the keyword ads.
	keyword_text	The specific keyword text that is used.
	spend	The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
	clicks	The number of clicks.
	impressions	Count of how often your ad has appeared on a search results page or website on the Google Network.