# Google Ads: Url Report

## Description

* Each record in this table represents the daily performance of URLs at the ad level.

## Supported Data Sources

* <img src="https://fivetran.com/integrations/google_ads/resources/google-ads.svg" alt="" data-size="line"> Google Ads

## Columns

| Type | Name            | Description                                                                                            |
| ---- | --------------- | ------------------------------------------------------------------------------------------------------ |
|      | date\_day       | The date being reported on.                                                                            |
|      | account\_name   | The descriptive name of the Customer account.                                                          |
|      | account\_id     | The Customer ID.                                                                                       |
|      | currency\_code  | The currency which the account uses.                                                                   |
|      | campaign\_name  | The name of the Campaign.                                                                              |
|      | campaign\_id    | The ID of the Campaign.                                                                                |
|      | ad\_group\_name | The name of the AdGroup.                                                                               |
|      | ad\_group\_id   | The ID of the AdGroup.                                                                                 |
|      | ad\_id          | The unique identifier of the ad.                                                                       |
|      | base\_url       | The base URL of the ad, extracted from the `final_urls`.                                               |
|      | url\_host       | The URL host of the ad, extracted from the `final_urls`.                                               |
|      | url\_path       | The URL path of the ad, extracted from the `final_urls`.                                               |
|      | utm\_source     | The utm\_source parameter of the ad, extracted from the `final_urls`.                                  |
|      | utm\_medium     | The utm\_medium parameter of the ad, extracted from the `final_urls`.                                  |
|      | utm\_campaign   | The utm\_campaign parameter of the ad, extracted from the `final_urls`.                                |
|      | utm\_content    | The utm\_content parameter of the ad, extracted from the `final_urls`.                                 |
|      | utm\_term       | The utm\_term parameter of the ad, extracted from the `final_urls`.                                    |
|      | spend           | The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. |
|      | clicks          | The number of clicks.                                                                                  |
|      | impressions     | Count of how often your ad has appeared on a search results page or website on the Google Network.     |


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