Google Ads: Url Report

Description

• Each record in this table represents the daily performance of URLs at the ad level.

Supported Data Sources

• Google Ads

Columns

Type	Name	Description
	date_day	The date being reported on.
	account_name	The descriptive name of the Customer account.
	account_id	The Customer ID.
	currency_code	The currency which the account uses.
	campaign_name	The name of the Campaign.
	campaign_id	The ID of the Campaign.
	ad_group_name	The name of the AdGroup.
	ad_group_id	The ID of the AdGroup.
	ad_id	The unique identifier of the ad.
	base_url	The base URL of the ad, extracted from the final_urls.
	url_host	The URL host of the ad, extracted from the final_urls.
	url_path	The URL path of the ad, extracted from the final_urls.
	utm_source	The utm_source parameter of the ad, extracted from the final_urls.
	utm_medium	The utm_medium parameter of the ad, extracted from the final_urls.
	utm_campaign	The utm_campaign parameter of the ad, extracted from the final_urls.
	utm_content	The utm_content parameter of the ad, extracted from the final_urls.
	utm_term	The utm_term parameter of the ad, extracted from the final_urls.
	spend	The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
	clicks	The number of clicks.
	impressions	Count of how often your ad has appeared on a search results page or website on the Google Network.