Microsoft Ads: Campaign Report

Description

  • Each record in this table represents the daily clicks, impressions, spend (and if applicable other passthrough metrics) of ads by campaign, account, campaign type, campaign timezone, campaign status, device os, device type, network and currency code.

Supported Data Sources

  • Microsoft Advertising

Columns

Type
Name
Description

STRING

source_relation

The source of the record if the unioning functionality is being used. If not this field will be empty.

DATE

date_day

The date of the performance report.

STRING

account_name

The name of the account.

INTEGER

account_id

The ID of the account.

STRING

campaign_name

The name of the campaign.

INTEGER

campaign_id

The ID of the campaign.

STRING

campaign_type

The campaign type associated with this record; see the following documentation for more information on values and definitions.

STRING

campaign_timezone

The time zone associated with this campaign.

STRING

campaign_status

The status of this campaign; see the following documentation for more information on values and definitions.

STRING

device_os

The device operating system associated with this record; values include but may not be limited to 'Windows', 'iOS', 'Android', 'Other', 'BlackBerry' and 'Unknown'.

STRING

device_type

The device type associated with this record; values include but may not be limited to 'Computer', 'Smartphone', 'Tablet' and 'Unknown'.

STRING

network

The network associated with this record.

STRING

currency_code

The currency code associated with spend and, if applicable, other metrics associated with currency.

INTEGER

clicks

The number of clicks that occurred by the grain of the report.

INTEGER

impressions

The number of impressions that occurred by the grain of the report.

DECIMAL

spend

The amount of spend that occurred by the grain of the report.

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