# Microsoft Ads: Search Report

## Description

* Each record in this table represents the daily clicks, impressions, spend (and if applicable other passthrough metrics) of ads by search query, keyword, ad, ad group, campaign, account, device os, device type and network.

## Supported Data Sources

* <img src="https://fivetran.com/integrations/bingads/resources/bingads.svg" alt="" data-size="line"> Microsoft Advertising

## Columns

| Type    | Name             | Description                                                                                                                                                                                                           |
| ------- | ---------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| STRING  | source\_relation | The source of the record if the unioning functionality is being used. If not this field will be empty.                                                                                                                |
| DATE    | date\_day        | The date of the performance report.                                                                                                                                                                                   |
| STRING  | account\_name    | The name of the account.                                                                                                                                                                                              |
| INTEGER | account\_id      | The ID of the account.                                                                                                                                                                                                |
| STRING  | campaign\_name   | The name of the campaign.                                                                                                                                                                                             |
| INTEGER | campaign\_id     | The ID of the campaign.                                                                                                                                                                                               |
| STRING  | ad\_group\_name  | The name of the corresponding ad group.                                                                                                                                                                               |
| INTEGER | ad\_group\_id    | The ID of the corresponding ad group.                                                                                                                                                                                 |
| STRING  | ad\_name         | The name of the corresponding ad; `title_part_1` is used as the ad name as a proxy as one is not provided by the data source.                                                                                         |
| INTEGER | ad\_id           | The ID of the corresponding ad.                                                                                                                                                                                       |
| INTEGER | keyword\_id      | The ID of the keyword.                                                                                                                                                                                                |
| STRING  | keyword\_name    | The keyword(s) associated with this record.                                                                                                                                                                           |
| STRING  | match\_type      | The match type associated with this record; values contain but may not be limited to 'Broad', 'Exact', 'Phrase'. Please refer to Microsoft Ad's [documentation](https://help.ads.microsoft.com/#apex/ads/en/50822/1). |
| STRING  | search\_query    | The search query string associated with this record.                                                                                                                                                                  |
| STRING  | device\_os       | The device operating system associated with this record; values include but may not be limited to 'Windows', 'iOS', 'Android', 'Other', 'BlackBerry' and 'Unknown'.                                                   |
| STRING  | device\_type     | The device type associated with this record; values include but may not be limited to 'Computer', 'Smartphone', 'Tablet' and 'Unknown'.                                                                               |
| STRING  | network          | The network associated with this record.                                                                                                                                                                              |
| INTEGER | clicks           | The number of clicks that occurred by the grain of the report.                                                                                                                                                        |
| INTEGER | impressions      | The number of impressions that occurred by the grain of the report.                                                                                                                                                   |
| DECIMAL | spend            | The amount of spend that occurred by the grain of the report.                                                                                                                                                         |


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