Snapchat Ads: Url Report

Description

• Each record represents the daily performance of Snapchat ads that leverage urls.

Supported Data Sources

• Snapchat Ads

Columns

Type	Name	Description
STRING	source_relation	The source of the record if the unioning functionality is being used. If not this field will be empty.
DATE	date_day	The date of the report.
STRING	ad_account_id	The ID of the account in Snapchat.
STRING	ad_account_name	The name of the account in Snapchat.
STRING	ad_id	The ID of the ad in Snapchat.
STRING	ad_name	The name of the ad in Snapchat.
STRING	ad_squad_id	The ID of the ad squad in Snapchat.
STRING	ad_squad_name	The name of the ad squad in Snapchat.
STRING	campaign_id	The ID of the campaign in Snapchat.
STRING	campaign_name	The name of the campaign in Snapchat.
STRING	currency	The current used by the account in Snapchat.
STRING	base_url	The base URL of the ad, extracted from the web_view_url.
STRING	url_host	The URL host of the ad, extracted from the web_view_url.
STRING	url_path	The URL path of the ad, extracted from the web_view_url.
STRING	utm_source	The utm_source parameter of the ad, extracted from the web_view_url.
STRING	utm_medium	The utm_medium parameter of the ad, extracted from the web_view_url.
STRING	utm_campaign	The utm_campaign parameter of the ad, extracted from the web_view_url.
STRING	utm_content	The utm_content parameter of the ad, extracted from the web_view_url.
STRING	utm_term	The utm_term parameter of the ad, extracted from the web_view_url.
INTEGER	swipes	The number of swipes the ad had on the given day.
INTEGER	impressions	The number of impressions the ad had on the given day.
INTEGER	spend	The spend on the ad in the given day.