Ad Reporting: Search Report

Description

• Each record represents daily metrics by search query, ad group, campaign and account.

Supported Data Sources

• Amazon Ads

• Apple Search Ads

• Microsoft Advertising

Columns

Type	Name	Description
STRING	source_relation	The source of the record if the unioning functionality is being used. If not this field will be empty.
DATE	date_day	The date of the report.
STRING	platform	The ad platform associated with this record.
STRING	account_id	The ID representing the account.
STRING	account_name	The name of the account, if present in the source data.
STRING	campaign_id	The ID representing the campaign, if present in the source data.
STRING	campaign_name	The name of the campaign, if present in the source data.
STRING	ad_group_id	The ID representing the ad group, if present in the source data.
STRING	ad_group_name	The name of the ad group, if present in the source data.
STRING	keyword_id	The ID representing the keyword, if present in the source data.
STRING	keyword_text	The keyword text.
STRING	search_query	The search query text.
STRING	search_match_type	The search match type associated with this record.
INTEGER	clicks	The count of clicks.
INTEGER	impressions	The count of impressions.
DECIMAL	spend	The cost of the ads.