# Ad Reporting: Search Report

## Description

* Each record represents daily metrics by search query, ad group, campaign and account.

## Supported Data Sources

* <img src="https://fivetran.com/integrations/amazon_ads/resources/amazon-ads-logo.svg" alt="" data-size="line"> Amazon Ads
* <img src="https://fivetran.com/integrations/apple_search_ads/resources/apple_search_ads.svg" alt="" data-size="line"> Apple Search Ads
* <img src="https://fivetran.com/integrations/bingads/resources/bingads.svg" alt="" data-size="line"> Microsoft Advertising

## Columns

| Type    | Name                | Description                                                                                            |
| ------- | ------------------- | ------------------------------------------------------------------------------------------------------ |
| STRING  | source\_relation    | The source of the record if the unioning functionality is being used. If not this field will be empty. |
| DATE    | date\_day           | The date of the report.                                                                                |
| STRING  | platform            | The ad platform associated with this record.                                                           |
| STRING  | account\_id         | The ID representing the account.                                                                       |
| STRING  | account\_name       | The name of the account, if present in the source data.                                                |
| STRING  | campaign\_id        | The ID representing the campaign, if present in the source data.                                       |
| STRING  | campaign\_name      | The name of the campaign, if present in the source data.                                               |
| STRING  | ad\_group\_id       | The ID representing the ad group, if present in the source data.                                       |
| STRING  | ad\_group\_name     | The name of the ad group, if present in the source data.                                               |
| STRING  | keyword\_id         | The ID representing the keyword, if present in the source data.                                        |
| STRING  | keyword\_text       | The keyword text.                                                                                      |
| STRING  | search\_query       | The search query text.                                                                                 |
| STRING  | search\_match\_type | The search match type associated with this record.                                                     |
| INTEGER | clicks              | The count of clicks.                                                                                   |
| INTEGER | impressions         | The count of impressions.                                                                              |
| DECIMAL | spend               | The cost of the ads.                                                                                   |


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