Mailchimp: Automation Emails

Description

  • Each record represents an automation email (that make up automations), enriched with click, open and unsubscribe metrics. (Enabled if you are using automations.)

Supported Data Sources

  • Mailchimp

Columns

Type
Name
Description

STRING

automation_email_id

STRING

automation_id

The ID of the automation an email relates to.

DATETIME

created_timestamp

The date and time the automation email was created.

DATETIME

started_timestamp

The date and time the automation email was started.

DATETIME

send_timestamp

The date and time the automation email was sent.

STRING

from_name

The 'from' name on the automation email (not an email address).

STRING

reply_to

The reply-to email address for the automation.

STRING

status

The current status of the automation email.

STRING

subject_line

The subject line for the automation email.

STRING

title

The title of the automation email.

INTEGER

to_name

The automation email's custom 'To' name. Typically the first name merge field.

STRING

archive_url

The link to the automation email's archive version in ISO 8601 format.

BOOLEAN

authenticate

Whether Mailchimp authenticated the automation email. Defaults to true.

BOOLEAN

auto_footer

Automatically append Mailchimp's default footer to the automation email.

BOOLEAN

auto_tweet

Automatically tweet a link to the automation email archive page when the automation email is sent.

INTEGER

clicktale

The custom slug for ClickTale tracking (max of 50 bytes).

STRING

content_type

How the automation email's content is put together ('template', 'drag_and_drop', 'html', 'url').

STRING

delay_action

The action that triggers the delay of an Automation email.

STRING

delay_action_description

The user-friendly description of the action that triggers an Automation email.

INTEGER

delay_amount

The delay amount for an Automation email.

INTEGER

delay_direction

Whether the delay settings describe before or after the delay action of an Automation email.

STRING

delay_full_description

The user-friendly description of the delay and trigger action settings for an Automation email.

STRING

delay_type

The type of delay for an Automation email.

BOOLEAN

drag_and_drop

Whether the automation email uses the drag-and-drop editor.

BOOLEAN

fb_comments

Allows Facebook comments on the automation email (also force-enables the Campaign Archive toolbar). Defaults to true.

INTEGER

folder_id

If the automation email is listed in a folder, the ID for that folder.

STRING

google_analytics

The custom slug for Google Analytics tracking (max of 50 bytes).

BOOLEAN

inline_css

Automatically inline the CSS included with the automation email content.

INTEGER

position

The position of an Automation email in a workflow.

INTEGER

template_id

The ID for the template used in this automation email.

INTEGER

timewarp

Send this automation email using Timewarpe_this

BOOLEAN

track_ecomm_360

Whether to enable eCommerce360 tracking.

BOOLEAN

track_goals

Whether to enable Goal tracking.

BOOLEAN

track_html_clicks

Whether to track clicks in the HTML version of the automation email. Defaults to true. Cannot be set to false for variate campaigns.

BOOLEAN

track_opens

Whether to track opens. Defaults to true. Cannot be set to false for variate automation emails.

BOOLEAN

track_text_clicks

Whether to track clicks in the plain-text version of the automation email. Defaults to true. Cannot be set to false for variate campaigns.

INTEGER

use_conversation

Use Mailchimp Conversation feature to manage out-of-office replies.

STRING

list_id

The ID of the List this automation email is being sent to.

INTEGER

segment_id

The ID of the Segment this automation email is being sent to.

INTEGER

sends

The number of sent emails from automations.

INTEGER

opens

The number of open events from automation emails. The same email being opened multiple times is included in this metric.

INTEGER

clicks

The number of click events from automation emails. The same email being clicked multiple times is included in this metric.

INTEGER

unique_opens

The unique number of emails opened from automation emails. If a given email to a user was opened multiple times, it will only count once in this metric.This is the metric for opens that is reported by Mailchimp.

INTEGER

unique_clicks

The unique number of emails clicked from automation emails. If a given email to a user was clicked multiple times, it will only count once in this metric.This is the metric for clicks that is reported by Mailchimp.

INTEGER

unsubscribes

The number of users who have unsubscribed from automation emails.

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