Marketo: Programs

Description

• Each record is a Marketo program.

Supported Data Sources

• Marketo

Columns

Type	Name	Description
INTEGER	program_id	ID of the program.
STRING	channel	Channel of the program.
STRING	created_timestamp	Timestamp the program was created at
INTEGER	description	Description of the program.
INTEGER	end_timestamp	End date of the program. Applicable to event, email, and webinar type programs.
STRING	program_name	Name of the program.
STRING	sfdc_id	SFDC id of the program if linked to an SFDC campaign.
STRING	sfdc_name	Name of the linked SFDC campaign if applicable.
INTEGER	start_timestamp	Start date of program. Applicable to event, email and webinar type programs.
STRING	program_status	Status of the program. Only valid for Email and engagement program types.Allowed values: locked, unlocked, on, off
STRING	program_type	Type of the program. Allowed values: program, event, webinar, nurture
STRING	updated_timestamp	Timestamp the program was most recently updated.
STRING	url	URL of the program in the Marketo UI.
STRING	workspace	Name of the workspace.
INTEGER	count_sends	Count of total sends from related email sends.
INTEGER	count_opens	Count of total opens from related email sends.
INTEGER	count_bounces	Count of total bounces from related email sends.
INTEGER	count_clicks	Count of total clicks from related email sends.
INTEGER	count_deliveries	Count of total deliveries from related email sends.
INTEGER	count_unsubscribes	Count of total unsubscribes from related email sends.
INTEGER	count_unique_opens	Count of unique opens from related email sends.
INTEGER	count_unique_clicks	Count of unique clicks from related email sends.