Google Play: Country Report

Description

• Daily report on installs, ratings, and store performance by app and user country. Records with NULL countries (ie did not consent to being tracked) are aggregated together into daily batches.

Supported Data Sources

• Google Play

Columns

Type	Name	Description
DATE	date_day	The date on which the data is reported.
STRING	country_short	Two-letter abbreviation of the country where the user’s Google account is registered.
STRING	country_long	Full name of the country.
STRING	region	Geographical region of the country.
STRING	sub_region	Geographical subregion of the country.
STRING	package_name	The package name of the app owning the report data.
INTEGER	device_installs	Devices on which users installed your app on this day. An individual user can have multiple device installs.
INTEGER	device_uninstalls	The number of devices from which users uninstalled your app on a given day.
INTEGER	device_upgrades	The number of devices from which users upgraded your app on a given day.
INTEGER	user_installs	The number of users who installed your app and did not have it installed on any other devices at the time on a given day.
INTEGER	user_uninstalls	The number of users who uninstalled your app from all of their devices on this day.
INTEGER	install_events	The number of times your app was installed, including devices on which the app had been installed previously. This does not include pre-installs or device reactivations.
INTEGER	uninstall_events	The number of times your app was uninstalled. This does not include inactive devices.
INTEGER	update_events	The number of times your app was updated.
INTEGER	store_listing_acquisitions	The number of users that visited your store listing and installed your app, who did not have your app installed on any device.
INTEGER	store_listing_visitors	The number of users that visited your store listing who did not have your app installed on any device.
DECIMAL	store_listing_conversion_rate	The percentage of store listing visitors who installed your app on a given day.Note: Does not include visits or installs from users who already have your app installed on another device
INTEGER	active_devices_last_30_days	The number of active devices on which your app is installed. An active device is one that has been turned on at least once in the past 30 days.
DECIMAL	average_rating	Average star rating this app has received across all ratings submitted on a given day.
DECIMAL	rolling_total_average_rating	Average star rating this app received across all ratings submitted up to and including the past day. For each user submitting a rating, only their most recent rating of the app is counted.
INTEGER	total_device_installs	Cumulative number of device installs up to and including this day (aggregated on the dimension of this table). This does not take uninstalls into account and may contain duplicate devices.
INTEGER	total_device_uninstalls	Cumulative number of device uninstalls up to and including this day (aggregated on the dimension of this table). This does not take re-installs into account and may contain duplicate devices.
INTEGER	total_store_acquisitions	Cumulative number of users that visited your store listing and installed your app, who did not have your app installed on any device prior to this.
INTEGER	total_store_visitors	Cumulative number of users that visited your store listing who did not have your app installed on any device at the time.
INTEGER	rolling_store_conversion_rate	Rolling percentage of store listing visitors who installed your app within a given country. The ratio of total_store_acquisitions to total_store_visitors.
INTEGER	net_device_installs	Cumulative net number of device installs up to and including this day (aggregated on the dimension of this table). This is the difference of total_device_installs and total_device_uninstalls.