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  • Description
  • Supported Data Sources
  • Columns

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  1. Data model templates

Iterable: Users

Last updated 1 year ago

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Description

  • Table that provides unique user enriched information.

Supported Data Sources

  • Iterable

Columns

Type
Name
Description

STRING

user_id

User identifier, for userID-based projects.

STRING

_fivetran_user_id

A Fivetran-created unique identifier for the new Iterable schema in Aug 2023, for users, derived from hashing user_id and/or email, depending on project type.

STRING

unique_user_key

The unique identifier of the user. With the new schema (Aug 2023), it is the _fivetran_user_id. This is a hash of user_id and/or email, depending on project type. If using the old schema, it is email.

STRING

email

The user's email. User identifier, for email-based projects. Previously was the unique identifier for user records, for the old Iterable schema before the August 2023 updates.

STRING

first_name

First name of the user

STRING

last_name

Last name of the user

DATETIME

signup_date

Timestamp as epoch time in milliseconds of when the user signed up

STRING

signup_source

Source where the user signed up

DATETIME

updated_at

Last update timestamp as epoch time in milliseconds

STRING

phone_number

Phone number associated with the user

STRING

email_list_ids

Array of all email lists associated with the user

INTEGER

count_lists

Total count of lists associated with the user

INTEGER

count_total_campaigns

Count of all campaigns the user has been in

DATETIME

first_event_at

The first event the user ever encountered

DATETIME

last_event_at

The most recent event the user has encountered

INTEGER

total_emailclick

Total number of email clicks the user has performed

INTEGER

total_emailunsubscribe

Total unsubscription events the user has performed

INTEGER

total_emailcomplaint

Total email complaints the user has performed

INTEGER

total_customevent

Total custom events associated with the user

INTEGER

total_emailsubscribe

Total subscription events the user has performed

INTEGER

total_emailopen

Total email opened events the user has performed

INTEGER

total_pushsend

The push send events the user has experienced

INTEGER

total_smsbounce

Total sms bounces that are associated with the user

INTEGER

total_pushbounce

Total number of push bounces associated with the user

INTEGER

total_inappsendskip

Total in app send skips associated with the user

INTEGER

total_smssend

Total sms sends that the user has experienced

INTEGER

total_inappsend

Total in app sends the user has experienced

INTEGER

total_pushopen

Total push messages the user has opened

INTEGER

total_emailsend

Total emails that have been sent to the user

INTEGER

total_pushsendskip

Total push sends the user has skipped

INTEGER

total_inappopen

Total in app opens the user has performed

INTEGER

total_emailsendskip

Total email sends the user has skipped

INTEGER

total_emailbounce

Total number of emails that have bounced from the user

INTEGER

total_inappclick

Total in app clicks associated with the user

INTEGER

total_pushuninstall

Total push uninstall events the user has performed