# Microsoft Ads: Url Report
## Description
* Each record in this table represents the daily clicks, impressions, spend (and if applicable other passthrough metrics) of ads by ad, ad group, campaign, account, ad type, device os, device type, network, currency code, url and utm parameters.
## Supported Data Sources
* 
Microsoft Advertising
## Columns
| Type | Name | Description |
| ------- | ---------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| STRING | source\_relation | The source of the record if the unioning functionality is being used. If not this field will be empty. |
| DATE | date\_day | The date of the performance report. |
| STRING | account\_name | The name of the account. |
| INTEGER | account\_id | The ID of the account. |
| STRING | campaign\_name | The name of the campaign. |
| INTEGER | campaign\_id | The ID of the campaign. |
| STRING | ad\_group\_name | The name of the corresponding ad group. |
| INTEGER | ad\_group\_id | The ID of the corresponding ad group. |
| STRING | ad\_name | The name of the corresponding ad; `title_part_1` is used as the ad name as a proxy as one is not provided by the data source. |
| INTEGER | ad\_id | The ID of the corresponding ad. |
| STRING | device\_os | The device operating system associated with this record; values include but may not be limited to 'Windows', 'iOS', 'Android', 'Other', 'BlackBerry' and 'Unknown'. |
| STRING | device\_type | The device type associated with this record; values include but may not be limited to 'Computer', 'Smartphone', 'Tablet' and 'Unknown'. |
| STRING | network | The network associated with this record. |
| STRING | currency\_code | The currency code associated with spend and, if applicable, other metrics associated with currency. |
| STRING | base\_url | The base URL of the ad, extracted from the `final_url`. |
| STRING | url\_host | The URL host of the ad, extracted from the `final_url`. |
| STRING | url\_path | The URL path of the ad, extracted from the `final_url`. |
| STRING | utm\_source | The site that sent traffic to your page. Microsoft Advertising sets this to Bing; extracted from the `final_url`. |
| STRING | utm\_medium | Which channel was used. Microsoft Advertising sets this to cp; extracted from the `final_url`. |
| STRING | utm\_campaign | Which campaign the keyword came from; extracted from the `final_url`. |
| STRING | utm\_content | Which ad group the keyword came from; extracted from the `final_url`. |
| STRING | utm\_term | Which keyword brought people to your website; extracted from the `final_url`. |
| INTEGER | clicks | The number of clicks that occurred by the grain of the report. |
| INTEGER | impressions | The number of impressions that occurred by the grain of the report. |
| DECIMAL | spend | The amount of spend that occurred by the grain of the report. |
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