Marketo: Email Sends

Description

  • Each record is a sent email in Marketo to a user.

Supported Data Sources

  • Marketo

Columns

Type
Name
Description

DATETIME

activity_timestamp

The timestamp the email was sent.

INTEGER

activity_type_id

The ID of the activity type.

INTEGER

campaign_id

The ID of the email's campaign.

INTEGER

campaign_run_id

The ID of the email's campaign run.

INTEGER

choice_number

The choice number of the current step that triggered the activity.

INTEGER

email_template_id

The ID of the email's template.

INTEGER

activity_id

The ID of the activity.

INTEGER

lead_id

The ID of the lead related to the activity.

STRING

primary_attribute_value

The primary attribute of the activity.

INTEGER

primary_attribute_value_id

The ID of the primary attribute of the activity.

INTEGER

step_id

The Id of the current step in the flow.

STRING

email_send_id

The inferred ID for the email sent.

INTEGER

activity_rank

Assigned rank for a given email_send_id, determined by ascending order of activity_timestamp. Earliest activity_timestamp gets rank 1.

INTEGER

count_opens

Count of total opens from related email sends.

INTEGER

count_bounces

Count of total bounces from related email sends.

INTEGER

count_clicks

Count of total clicks from related email sends.

INTEGER

count_deliveries

Count of total deliveries from related email sends.

INTEGER

count_unsubscribes

Count of total unsubscribes from related email sends.

BOOLEAN

was_opened

Whether the email send was opened.

BOOLEAN

was_bounced

Whether the email send bounced.

BOOLEAN

was_clicked

Whether the email send was clicked.

BOOLEAN

was_delivered

Whether the email send was delivered.

BOOLEAN

was_unsubscribed

Whether the email send resulted in the user unsubscribing.

STRING

campaign_type

The type of the email send's campaign.

INTEGER

program_id

The ID of the email send's program.

BOOLEAN

is_operational

Whether the email send was operational.

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