# Reddit Ads: Url Report

## Description

* Each record in this table represents the daily number of clicks, impressions, and spend per url and utm parameters, along with post,ad, account, campaign, and ad group information.

## Supported Data Sources

* <img src="https://fivetran.com/integrations/reddit/resources/reddit.svg" alt="" data-size="line"> Reddit Ads

## Columns

| Type    | Name             | Description                                                                                                       |
| ------- | ---------------- | ----------------------------------------------------------------------------------------------------------------- |
| STRING  | source\_relation | The source of the record if the unioning functionality is being used. If not this field will be empty.            |
| DATE    | date\_day        | YYYY-MM-DD formatted date                                                                                         |
| STRING  | ad\_name         | Name of ad.                                                                                                       |
| STRING  | ad\_id           | The ID of the ad.                                                                                                 |
| STRING  | account\_id      | The ID of the account.                                                                                            |
| STRING  | campaign\_name   | Name of campaign.                                                                                                 |
| STRING  | campaign\_id     | The ID of the campaign.                                                                                           |
| STRING  | ad\_group\_name  | Name of ad group.                                                                                                 |
| STRING  | ad\_group\_id    | The ID of the ad group.                                                                                           |
| STRING  | currency         | The currency this account uses (ISO-4217)                                                                         |
| STRING  | post\_id         | The ID of the post.                                                                                               |
| STRING  | post\_url        | The URL belonging to the post.                                                                                    |
| STRING  | click\_url       | The destination url, or the website address, that a visitor goes to when they click on the ad                     |
| STRING  | base\_url        | The base URL of the ad, extracted from the `click_url`.                                                           |
| STRING  | url\_host        | The URL host of the ad, extracted from the `click_url`.                                                           |
| STRING  | url\_path        | The URL path of the ad, extracted from the `click_url`.                                                           |
| STRING  | utm\_source      | The site that sent traffic to your page. Microsoft Advertising sets this to Bing; extracted from the `click_url`. |
| STRING  | utm\_medium      | Which channel was used. Microsoft Advertising sets this to cp; extracted from the `click_url`.                    |
| STRING  | utm\_term        | Which keyword brought people to your website; extracted from the `click_url`.                                     |
| STRING  | utm\_content     | Which ad group the keyword came from; extracted from the `click_url`.                                             |
| STRING  | utm\_campaign    | Which campaign the keyword came from; extracted from the `click_url`.                                             |
| INTEGER | clicks           | The number of clicks detected for this report period                                                              |
| INTEGER | impressions      | The number of impressions served for this report period                                                           |
| INTEGER | spend            | Spend converted out of microcurrency (so Spend/1,000,000)                                                         |


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