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  1. Data model templates

Qualtrics: Contact

Last updated 1 year ago

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Description

  • Detailed view of all contacts (from both the XM Directory and Research Core contact endpoints), ehanced with response and mailing list metrics.

Supported Data Sources

  • Qualtrics

Columns

Type
Name
Description

STRING

contact_id

The ID for the contact. Example - CID_012345678901234

BOOLEAN

is_xm_directory_contact

Boolean representing whether the contact came from the XM Directory API endpoint (ie stored in the directory_contact table).

BOOLEAN

is_research_core_contact

Boolean representing whether the contact came from the (to-be-deprecated) Research Core API endpoint (ie stored in the core_contact table).

STRING

directory_id

The directory ID, also known as a pool ID. Example - POOL_012345678901234

STRING

email

The user's email address.

STRING

email_domain

Domain of the contact's email address.

STRING

first_name

Contact's first name.

STRING

last_name

Contact's surname.

STRING

external_data_reference

The external reference for the contact.

STRING

language

The user's default language.

BOOLEAN

is_unsubscribed_from_directory

Boolean indicating whether the contact unsubscribed from all contact from the Directory.

DATETIME

unsubscribed_from_directory_at

Date and time the user opted out of the directory.

STRING

last_modified_at

The point in time when the record was last modified.

STRING

mailing_list_ids

Comma-separated list of mailing list IDs the record is associated with.

INTEGER

count_mailing_lists_subscribed_to

Count of distinct mailing lists the contact is a member of and has not opted out of.

INTEGER

count_mailing_lists_unsubscribed_from

Count of distinct mailing lists that the contact has opted out of receiving emails through.

DATETIME

created_at

The creation date and time of the record, expressed as an ISO 8601 value.

STRING

source_relation

The schema or database this record came from if you are making use of the qualtrics_union_schemas or qualtrics_union_databases variables, respectively. Empty string if you are not using either of these variables to union together multiple Qualtrics connectors.

INTEGER

count_surveys_sent_email

Distinct surveys sent to the contact via email invite.

INTEGER

count_surveys_sent_sms

Distinct surveys sent to the contact via SMS invite.

INTEGER

count_surveys_opened_email

Distinct surveys opened by the contact via email invite.

INTEGER

count_surveys_opened_sms

Distinct surveys opened by the contact via SMS invite.

INTEGER

count_surveys_started_email

Distinct surveys started by the contact via email invite.

INTEGER

count_surveys_started_sms

Distinct surveys started by the contact via SMS invite.

INTEGER

count_surveys_completed_email

Distinct surveys completed by the contact via email invite.

INTEGER

count_surveys_completed_sms

Distinct surveys completed by the contact via SMS invite.

INTEGER

total_count_surveys

Total distinct surveys distributed.

INTEGER

total_count_completed_surveys

Total distinct surveys completed.

DECIMAL

avg_survey_progress_pct

On average, how far a respondent has progressed through a survey as a percentage out of 100.

DECIMAL

avg_survey_duration_in_seconds

On average, how long it took a respondent to finish a survey in seconds.

DECIMAL

median_survey_progress_pct

The median of how far a respondent has progressed through a survey as a percentage out of 100.

DECIMAL

median_survey_duration_in_seconds

The median of how long it took a respondent to finish a survey in seconds.

DATETIME

last_survey_response_recorded_at

The most recent point in time when a survey response was recorded.

DATETIME

first_survey_response_recorded_at

The earliest point in time when a survey response was recorded.

STRING

directory_name

Name of the directory.

BOOLEAN

is_in_default_directory

Boolean representing if this directory is the default one for your brand. The default directory will be the first directory listed in the dropdown menu in Qualtrics.

BOOLEAN

is_directory_deleted

Boolean representing whether the record was soft-deleted in Qualtrics.