# Klaviyo: Campaigns

## Description

* Table of unique campaign versions. A campaign with 2 variations will have 2 distinct rows. **Counts** of the unique users and instances of the events, as well as **sums** of the numeric value associated with events (i.e. revenue) will be pivoted out into columns, as configured by the `klaviyo__count_metrics` and `klaviyo__sum_revenue_metrics` variables, respectively. See the dbt\_project.yml file for the default metrics used. These columns will be prefixed with `count_`, `unique_count_`, and `sum_revenue_`.

## Supported Data Sources

* <img src="https://fivetran.com/integrations/klaviyo/resources/klaviyo.svg" alt="" data-size="line"> Klaviyo

## Columns

| Type     | Name                                   | Description                                                                                                                                                                                                                                                                                                     |
| -------- | -------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| STRING   | campaign\_type                         | Type of campaign.                                                                                                                                                                                                                                                                                               |
| DATETIME | created\_at                            | Timestamp of when the campaign was created, in UTC.                                                                                                                                                                                                                                                             |
| STRING   | email\_template\_id                    | Foreign key referencing the ID of the `email_template` object that will be the content of this campaign. Note the Email Template is copied when creating this campaign, so future changes to that Email Template will not alter the content of this campaign.                                                   |
| STRING   | from\_email                            | The email address your email will be sent from and will be used in the reply-to header.                                                                                                                                                                                                                         |
| STRING   | from\_name                             | The name or label associated with the email address you're sending from.                                                                                                                                                                                                                                        |
| STRING   | campaign\_id                           | Unique ID of the campaign.                                                                                                                                                                                                                                                                                      |
| STRING   | campaign\_name                         | A name for this campaign. If not specified, this will default to the subject of the campaign.                                                                                                                                                                                                                   |
| DATETIME | scheduled\_to\_send\_at                | Timestamp of when the campaign is scheduled to be sent in the future, if ["smart send time"](https://help.klaviyo.com/hc/en-us/articles/360029794371-Smart-Send-Time-in-Klaviyo#how-to-utilize-smart-send-time3) is used.                                                                                       |
| DATETIME | sent\_at                               | Timestamp of when the campaign was first sent out to users.                                                                                                                                                                                                                                                     |
| STRING   | status                                 | Current status of the campaign. Either "draft", "scheduled", "sent", or "cancelled".                                                                                                                                                                                                                            |
| STRING   | status\_id                             | Corresponding ID to the current status.                                                                                                                                                                                                                                                                         |
| STRING   | subject                                | The subject line of the campaign's email.                                                                                                                                                                                                                                                                       |
| DATETIME | updated\_at                            | Timestamp of when the campaign was last updated.                                                                                                                                                                                                                                                                |
| BOOLEAN  | is\_archived                           | Boolean of whether the campaign has been archived or not                                                                                                                                                                                                                                                        |
| DATETIME | scheduled\_at                          | The datetime when the campaign was scheduled for future sending                                                                                                                                                                                                                                                 |
| STRING   | source\_relation                       | The source where this data was pulled from. If you are making use of the `union_schemas` variable, this will be the source schema. If you are making use of the `union_databases` variable, this will be the source database. If you are not unioining together multiple sources, this will be an empty string. |
| STRING   | variation\_id                          | Unique ID of the attributed campaign variation group. This does not map onto another table.                                                                                                                                                                                                                     |
| INTEGER  | total\_count\_unique\_people           | The count of the distinct people that have interacted with this campaign.                                                                                                                                                                                                                                       |
| DATETIME | first\_event\_at                       | Timestamp of the first ever interaction between this campaign and a person.                                                                                                                                                                                                                                     |
| DATETIME | last\_event\_at                        | Timestamp of the most recent interaction between this campaign and a person.                                                                                                                                                                                                                                    |
| INTEGER  | sum\_revenue\_refunded\_order          |                                                                                                                                                                                                                                                                                                                 |
| INTEGER  | sum\_revenue\_placed\_order            |                                                                                                                                                                                                                                                                                                                 |
| INTEGER  | sum\_revenue\_ordered\_product         |                                                                                                                                                                                                                                                                                                                 |
| INTEGER  | sum\_revenue\_checkout\_started        |                                                                                                                                                                                                                                                                                                                 |
| INTEGER  | sum\_revenue\_cancelled\_order         |                                                                                                                                                                                                                                                                                                                 |
| INTEGER  | count\_active\_on\_site                |                                                                                                                                                                                                                                                                                                                 |
| INTEGER  | unique\_count\_active\_on\_site        |                                                                                                                                                                                                                                                                                                                 |
| INTEGER  | count\_viewed\_product                 |                                                                                                                                                                                                                                                                                                                 |
| INTEGER  | unique\_count\_viewed\_product         |                                                                                                                                                                                                                                                                                                                 |
| INTEGER  | count\_ordered\_product                |                                                                                                                                                                                                                                                                                                                 |
| INTEGER  | unique\_count\_ordered\_product        |                                                                                                                                                                                                                                                                                                                 |
| INTEGER  | count\_placed\_order                   |                                                                                                                                                                                                                                                                                                                 |
| INTEGER  | unique\_count\_placed\_order           |                                                                                                                                                                                                                                                                                                                 |
| INTEGER  | count\_refunded\_order                 |                                                                                                                                                                                                                                                                                                                 |
| INTEGER  | unique\_count\_refunded\_order         |                                                                                                                                                                                                                                                                                                                 |
| INTEGER  | count\_received\_email                 |                                                                                                                                                                                                                                                                                                                 |
| INTEGER  | unique\_count\_received\_email         |                                                                                                                                                                                                                                                                                                                 |
| INTEGER  | count\_clicked\_email                  |                                                                                                                                                                                                                                                                                                                 |
| INTEGER  | unique\_count\_clicked\_email          |                                                                                                                                                                                                                                                                                                                 |
| INTEGER  | count\_opened\_email                   |                                                                                                                                                                                                                                                                                                                 |
| INTEGER  | unique\_count\_opened\_email           |                                                                                                                                                                                                                                                                                                                 |
| INTEGER  | count\_marked\_email\_as\_spam         |                                                                                                                                                                                                                                                                                                                 |
| INTEGER  | unique\_count\_marked\_email\_as\_spam |                                                                                                                                                                                                                                                                                                                 |
| INTEGER  | count\_unsubscribed                    |                                                                                                                                                                                                                                                                                                                 |
| INTEGER  | unique\_count\_unsubscribed            |                                                                                                                                                                                                                                                                                                                 |
| INTEGER  | count\_received\_sms                   |                                                                                                                                                                                                                                                                                                                 |
| INTEGER  | unique\_count\_received\_sms           |                                                                                                                                                                                                                                                                                                                 |
| INTEGER  | count\_clicked\_sms                    |                                                                                                                                                                                                                                                                                                                 |
| INTEGER  | unique\_count\_clicked\_sms            |                                                                                                                                                                                                                                                                                                                 |
| INTEGER  | count\_sent\_sms                       |                                                                                                                                                                                                                                                                                                                 |
| INTEGER  | unique\_count\_sent\_sms               |                                                                                                                                                                                                                                                                                                                 |
| INTEGER  | count\_unsubscribed\_from\_sms         |                                                                                                                                                                                                                                                                                                                 |
| INTEGER  | unique\_count\_unsubscribed\_from\_sms |                                                                                                                                                                                                                                                                                                                 |
| STRING   | campaign\_variation\_key               | Unique key hashed on the campaign and variation IDs.                                                                                                                                                                                                                                                            |


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