# Shopify: Customer Email Cohorts

## Description

* Each record represents a customer's (on the EMAIL grain) performance in a calendar month.

## Supported Data Sources

* <img src="https://fivetran.com/integrations/shopify/resources/shopify.svg" alt="" data-size="line"> Shopify

## Columns

| Type | Name                         | Description                                                                                                                                                                                                                                                        |
| ---- | ---------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
|      | cohort\_month                | The month the cohort belongs to, i.e the first month the customer had an order.                                                                                                                                                                                    |
|      | cohort\_month\_number        | The 'number' of the `date_month` of the record, i.e. how many months from their start month this cohort occurred                                                                                                                                                   |
|      | customer\_cohort\_id         | Unique key representing a customer in a given month. Hashed on 'date\_month','email', and 'source\_relation'.                                                                                                                                                      |
|      | email                        | The ID of the related customer.                                                                                                                                                                                                                                    |
|      | date\_month                  | The calendar month the customer stats relate to.                                                                                                                                                                                                                   |
|      | first\_order\_timestamp      | The timestamp of the customer's first order.                                                                                                                                                                                                                       |
|      | line\_item\_count\_in\_month | Number of line items purchased in the `date_month`                                                                                                                                                                                                                 |
|      | line\_item\_count\_lifetime  | Number of line items purchased up until and including this `date_month`.                                                                                                                                                                                           |
|      | order\_count\_in\_month      | Number of orders purchased in the `date_month`                                                                                                                                                                                                                     |
|      | order\_count\_lifetime       | Number of orders purchased up until and including this `date_month`.                                                                                                                                                                                               |
|      | source\_relation             | The schema or database this record came from if you are making use of the `shopify_union_schemas` or `shopify_union_databases` variables, respectively. Empty string if you are not using either of these variables to union together multiple Shopify connectors. |
|      | total\_price\_in\_month      | Total amount (in shop currency) purchased in the `date_month`                                                                                                                                                                                                      |
|      | total\_price\_lifetime       | Total amount (in shop currency) up until and including this `date_month`.                                                                                                                                                                                          |


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