# Apple Search Ads: Keyword Report

## Description

* Each record represents the daily ad performance of each creative set.

## Supported Data Sources

* <img src="https://fivetran.com/integrations/apple_search_ads/resources/apple_search_ads.svg" alt="" data-size="line"> Apple Search Ads

## Columns

| Type    | Name               | Description                                                                                                                                                                                              |
| ------- | ------------------ | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| STRING  | source\_relation   | The source of the record if the unioning functionality is being used. If not this field will be empty.                                                                                                   |
| DATE    | date\_day          | Date of the report.                                                                                                                                                                                      |
| INTEGER | organization\_id   | Organization ID associated with this record.                                                                                                                                                             |
| STRING  | organization\_name | Organization name associated with this record.                                                                                                                                                           |
| INTEGER | campaign\_id       | Campaign ID associated with this record.                                                                                                                                                                 |
| STRING  | campaign\_name     | Campaign name associated with this record.                                                                                                                                                               |
| INTEGER | ad\_group\_id      | Ad group ID associated with this record.                                                                                                                                                                 |
| STRING  | ad\_group\_name    | Ad group name associated with this record.                                                                                                                                                               |
| INTEGER | keyword\_id        | Creative set name associatd with this record.                                                                                                                                                            |
| STRING  | keyword\_text      | Creative set ID associated with this record.                                                                                                                                                             |
| STRING  | match\_type        | Controls how ads are matched to user searches; EXACT or BROAD.                                                                                                                                           |
| STRING  | currency           | This currency value should match the respective organization's currency value.                                                                                                                           |
| STRING  | keyword\_status    | The status of the keyword associated with this record.                                                                                                                                                   |
| INTEGER | taps               | Number of taps on keyword on given day.                                                                                                                                                                  |
| INTEGER | new\_downloads     | App downloads from new users who have never before installed app of keyword in a given day.                                                                                                              |
| INTEGER | redownloads        | Number of user downloads where user deletes app and downloads the same app again following a tap on an ad on the App Store, or downloads the same app to an additional device of keyword in a given day. |
| INTEGER | total\_downloads   | The sum of new\_downloads and redownloads.                                                                                                                                                               |
| INTEGER | impressions        | The number of impressions of keyword in a given day.                                                                                                                                                     |
| INTEGER | spend              | The spend on keyword in the given day.                                                                                                                                                                   |


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