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  1. Data model templates

Pardot: Prospects

Last updated 1 year ago

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Description

  • Each record in the table represents a prospect in Pardot.

Supported Data Sources

  • Pardot

Columns

Type
Name
Description

INTEGER

prospect_id

Pardot ID for this prospect

BOOLEAN

_fivetran_deleted

Boolean representing whether the record has been deleted in the source system.

DATETIME

_fivetran_synced

The timestamp of when a record was last synced by Fivetran.

INTEGER

address_one

Prospect's address, line 1

INTEGER

address_two

Prospect's address, line 2

INTEGER

annual_revenue

Prospect's annual revenue

INTEGER

campaign_id

Pardot ID of the campaign associated with this prospect

STRING

city

Prospect's city

INTEGER

comments

Comments about this prospect

STRING

company

Prospect's company

STRING

country

Prospect's country

STRING

created_timestamp

Time prospect is created in Pardot; Time is reported in API user's preferred timezone

INTEGER

crm_account_fid

Account ID in a supported CRM system

STRING

crm_contact_fid

Prospect's contact ID in a supported CRM system

STRING

crm_last_sync

Last time this prospect was synced with a supported CRM system

INTEGER

crm_lead_fid

Prospect's lead ID in a supported CRM system

STRING

crm_owner_fid

Prospect's owner ID in a supported CRM system

STRING

crm_url

URL to view the prospect within the CRM system

INTEGER

department

Prospect's department

STRING

email

Prospect's email address

INTEGER

employees

Prospect's number of employees

INTEGER

fax

Prospect's fax number

STRING

first_name

Prospect's first name

STRING

grade

Prospect's letter grade

STRING

industry

Prospect's industry

INTEGER

is_do_not_call

If value is 1, prospect prefers not to be called

BOOLEAN

is_do_not_email

If value is 1, prospect prefers not to be emailed

BOOLEAN

is_reviewed

If value is 1, prospect has been reviewed

INTEGER

is_starred

If value is 1, prospect has been starred

STRING

job_title

Prospect's job title

INTEGER

last_activity_at

Time stamp of this prospect's latest visitor activity; Time is reported in API user's preferred timezone

STRING

last_name

Prospect's last name

INTEGER

notes

Notes about this prospect

INTEGER

opted_out

If value is 1, prospect has opted out of marketing communications

INTEGER

password

Prospect's password

STRING

phone_number

Prospect's phone number

INTEGER

prospect_account_id

Prospect's account ID

STRING

recent_interaction

Describes the prospect's most recent interaction with Pardot

INTEGER

salutation

Prospect's formal prefix

INTEGER

score

Prospect's score

STRING

prospect_source

Prospect's source

STRING

state

Prospect's US state

INTEGER

territory

Prospect's territory

STRING

updated_timestamp

Last time prospect was updated in Pardot; Time is reported in API user's preferred timezone

INTEGER

user_id

Pardot ID of the user associated with this prospect

STRING

website

Prospect's website URL

INTEGER

years_in_business

Prospect's number of years in business

INTEGER

zip

Prospect's postal code

INTEGER

count_activity_visits

Count of visit activities associated with the prospect.

INTEGER

count_activity_emails

Count of email activities associated with the prospect.

STRING

most_recent_visit_activity_timestamp

Timestamp of most recent visit activity of the prospect.

STRING

most_recent_email_activity_timestamp

Timestamp of most recent email activity of the prospect.