Apple Search Ads: Organization Report

Description

• Each record represents the daily ad performance of each organization.

Supported Data Sources

• Apple Search Ads

Columns

Type	Name	Description
STRING	source_relation	The source of the record if the unioning functionality is being used. If not this field will be empty.
DATE	date_day	Date of the report.
INTEGER	organization_id	Organization ID associated with this record.
STRING	organization_name	Organization name associated with this record.
STRING	currency	This currency value should match the respective organization's currency value.
INTEGER	taps	Number of taps on organization on given day.
INTEGER	new_downloads	App downloads from new users who have never before installed app of organization in a given day.
INTEGER	redownloads	Number of user downloads where user deletes app and downloads the same app again following a tap on an ad on the App Store, or downloads the same app to an additional device of organization in a given day.
INTEGER	total_downloads	The sum of new_downloads and redownloads.
INTEGER	impressions	The number of impressions of organization in a given day.
INTEGER	spend	The spend on organization in the given day.